A LONG way from his hometown, Kitimat, British Columbia, Canada, Matt Sigurdson has opened a Western-style vegan restaurant called Green Room in the Coastal City shopping mall in Nanshan.
He is relatively new to China, having moved to Shenzhen in January 2014. “My brother was living in Shenzhen at the time so I came to see him,” Sigurdson explained.
The 38-year-old has already had years of experience working in restaurants. “After moving to Calgary, I started as a weekend waiter in a family restaurant and quickly grew to love the environment. I was challenged further, and took on the lead waiter role. I spent three years there before I moved on to a newly built high-end concept restaurant, and took on a management position.” Eventually he moved to Shenzhen, and became a bar manager at a restaurant in Sea World in Shekou.
Sigurdson spent a lot of time examining the market in Shenzhen, and found that people were already making healthier choices in their lives. “I spent a lot of time examining what was going on in Shenzhen, and found that people here were already taking a healthy direction in their lives. I noticed an abundance of gyms and fitness centers. There were already a handful of Chinese vegan and vegetarian restaurants so we knew that it wasn’t a completely foreign idea. It would be a risky move, but we could pull it off.”
Sigurdson had many challenges in opening Green Room. “Every new thing we had to do to take the next step forward was a trial,” he said. “From learning the value of equipment and products to trying to explain how we wanted the place to be built. Day by day I learned more and more about each step, the vision became clearer, and we persevered and stuck through to the end to accomplish one of my goals in life.”
Some of the popular items are the eggplant rollups, rainbow spring rolls, Thai coconut soup, and avocado tacos. The restaurant produces all their own sauces and dressings from scratch. Juices and smoothies are made fresh when ordered. Sigurdson especially appreciates his regular customers. “The positive feedback I’ve received has made it all worth it,” he said.
Green Room is located near Coastal City mall adjacent to the Houhai metro station. The address is Wen Xin 3rd Road, Tiley Fame City Center, Block B, #142.